1. Research your target customer
1. Do they have a similar program/application available to them?
2. How are they currently “getting by”?
3. Is your concept valuable to them?
4. How valuable is your concept to them?
5. How many potential customers do you have?
6. How many customers can you get, and how much revenue does that generate per year?
2. Wireframe your concept
1. What do the different screens look like?
2. How does a user flow through the program?
3. Map your data
1. Create excel tables that show what data you’ll gather from users

Because there are so many more interesting things in life than business.

1. Create meaning
   1. Increase the quality of life
   2. Right a wrong
   3. Prevent the end of something good
2. Make a mantra — why do you exist
   1. Wendy’s: “Healthy fast food”
   2. Fedex: “Peace of mind”
3. Get Going
   1. Think different
   2. Polarize people – people should hate and love your product
   3. Find soul mates – balance your team.
4. Define a business model
   1. Be specific — how are you going to get paid
   2. Keep it simple — don’t innovate on business models
   3. Ask women
5. Weave your MAT to prioritize
   1. Milestones
   2. Assumptions — any assumptions that you made during milestone creation
   3. Tasks — actionable items
6. Niche Thyself
   1. Make a unique product that is valuable to your customer
7. Pitch under the 10/20/30 Rule
   1. 10 slides
   2. 20 minutes
   3. 30 point font minimum
8. Hire infected people
   1. Ignore the irrelevant
   2. Hire better than yourself
   3. Apply the shopping center test
9. Lower barriers to adoption
   1. Flatten the learning curve
   2. Don’t ask people to do something that you wouldn’t
   3. Embrace your evangelists — pay them, promote them
10. Seed the clouds
    1. Let a hundred flowers blossom
    2. Enable test drives
    3. Find the influencers – aids,
11. Don’t let the bozos grind you down
    1. Beware of Guy Kawasaki

Pitch templates downloaded from Anthony David Adams:

• InvestorPitchPresentation
• SalesPitchPresentation

Other Good Quotes:

• The theory goes: if you make meaning, you will make money
• There are no worse kind of people for startups than MBAs and Consultants

http://techcrunch.com/2011/03/27/why-startups-need-to-blog-and-what-to-talk-about/

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Source: http://www.articlesbase.com/ecommerce-arti…